According to Nikkei, Apple has significantly reduced part of orders for its upcoming iPhone models for 2018, which is considered “quite conservative” by many sources confirming the information. Apple cut orders from last year’s 100 million units to 80 million, which is 20 percent less.

Although Apple warned observers not to make any plans or sales assumptions based on information from the supplier and subcontractors’ chain, these assumptions led to conflicts between Apple and analysts over the market share of iPhone X this year.

“We believe the bark is worse than the bite as we saw last quarter with erroneous reads out of the Asia supply chain,” GBH Insights analyst Daniel Ives said. “We believe the upgrade opportunity is massive for Apple over the next 6 to 9 months and we view this report as noise.”

Nikkei notes that global smartphone shipments contracted for the first time in 2017, down 0.3 percent to 1.46 billion units, while iPhone sales fell by a modest 1 percent at the end of last year. If accurate, the report may simply suggest that Apple plans to avoid repeating the scenario for iPhone X, iPhone 8 and iPhone 8 Plus from 2017-2018.

The Demand for iPhone X in the US goes to record low

Other options are that the change in orders is only short-term and will be revised later in 2018, or that Apple is shielding from a potentially sharp decline in global sales as the smartphone market is slowing down.

However, this may signal that the company is not prepared to abandon the iPhone pricing strategy that has raised its profits, although sales are stagnating. The high starting price of the iPhone X of $999 allowed Apple to reach record average selling prices for its phones and the reports proved contradictory as to whether this year’s top models will be equally expensive or cheaper.

Analyst Ming Chi Kuo has recently predicted a decrease in the prices of the successor to the iPhone X as well as an attractive base price of $600 for the next version on the iPhone 8. But a 20 percent reduction in orders might suggest that Apple prefers to maintain existing prices. Post from: GizBrain

https://i2.wp.com/szlifestyle.com/sz/wp-content/uploads/2018/06/Apple-Tim-Cook-iPhone-X.jpg?fit=1200%2C676https://i2.wp.com/szlifestyle.com/sz/wp-content/uploads/2018/06/Apple-Tim-Cook-iPhone-X.jpg?resize=180%2C150Martin JonesAPPLETECH NEWSApple,iPhone,iphone 8,iPhone X,smartphoneAccording to Nikkei, Apple has significantly reduced part of orders for its upcoming iPhone models for 2018, which is considered 'quite conservative' by many sources confirming the information. Apple cut orders from last year's 100 million units to 80 million, which is 20 percent less. Although Apple warned observers not...