Andy Rubin wants to sell its Essential Phone Business
Essential has abandon plans to develop a second generation phone and now wants to sale of the entire company, according to Bloomberg. Most of the detail remains unclear. But one thing that is now certain is that Essential’s second phone – at least as originally planned – will not happen.
Bloomberg says development has been canceled and the company’s engineers are now working on a smart home product that is expected to be released next year. This may be the Echo competitor that Essential has announced a year ago, but we have not heard of it since then.
Essential believes it will remains in the phone business but simply will not designing a new devices by themselves. Instead, Essential reports that Foxconn will handle most of the development of phones as a subcontractor. The first and only phone of the company manage to sold only about 150,000 units since it was released last August, which was a huge disappointment for once very promising device.
The sales of the mobile business seems to have gone a long way. If this happens, Essential hopes to sell everything – patents, hardware, forthcoming projects; the intention is even to redirect employees to any new company willing to take them. What is important is that the company is “actively” looking for a buyer, according to Bloomberg.
Essential debuted last year and created a tremendous excitement for what was remarkable design at that time. But other companies quickly caught up with Essential and her phone eventually failed to keep up with the big hopes. There were a number of software issues, including camera problems. They were resolved at a later stage, but this also played a role in weaker sales. Additionally, the phone was sold for $699, which puts it in the same league as the top-of-the-range phones. Post from: GizBrain. Source: Bloomberghttp://szlifestyle.com/sz/2018/05/26/andy-rubin-wants-to-sell-its-essential-phone-business/https://i2.wp.com/szlifestyle.com/sz/wp-content/uploads/2017/05/essential-phone-360-camera-module.jpg?fit=680%2C382https://i2.wp.com/szlifestyle.com/sz/wp-content/uploads/2017/05/essential-phone-360-camera-module.jpg?resize=180%2C150TECH NEWSAndroid,Andy Rubin,Essential,smartphoneEssential has abandon plans to develop a second generation phone and now wants to sale of the entire company, according to Bloomberg. Most of the detail remains unclear. But one thing that is now certain is that Essential's second phone - at least as originally planned - will not...Martin JonesMartin Jonesmartinj@szlifestyle.comContributorMartin Jones is a writer at szlifestyle.comszlifestyle.com Tech News, Life Style, Reviews, Videos!