htc

A month ago it became clear that the HTC stock hit its lowest value in 10 years. Then once again we asked ourselves where problems may be an otherwise good company. One of the reasons again is the inability Taiwanese manufacturer to build a clear promotional strategy, but it had to be added and a serious lack of consumer interest in the new flagship One M9.

The last is more interesting, since the smartphone has many qualities, but the most likely developments around him were too modest to convince fans of the brand, it is time to change your phone.

HTC today announced its financial results for the second quarter of this year, and the situation does not look at all good. This period proved to be favorable to the producer of the first Android phone, which led to a decline in revenue, but also a waste of money.

For this period, the Taiwanese manufacturer pocketed 1.04 billion. Dollars, which is half the amount recorded in the same period a year ago. Operating profit (the difference between revenue and expenditure before interest and taxes) decreased by 76 million dollars a year ago loss of 161 million dollars.

Probably from HTC should be pleased that the quarter ended June 30, as it was hard for them. Again, we should mention the flagship One M9, which failed to attract the interest to consumers. Last turned to alternatives such as Samsung Galaxy S6 and iPhone 6. The Chinese market also proved unfriendly Taiwanese manufacturer as there are new big players Xiaomi and Huawei. HTC has acknowledged that the interest in the new flagship was weaker than expected, while sales in China are low. The good news comes from some emerging markets, where supplies have reached expected levels.

The good news is that the HTC not be denied and the company is ready to make changes. Recall that Peter Chou stepped chief executive on Cher Wang. Chou remains in the company, but now the focus is entirely on the development of new products. More bad news is that a year ago Scott Kroy gave up his position as head of the design department, and his successor Jonah Becker did the same this March.

The fact is that Taiwanese manufacturer struggling in the smartphone segment, which it most likely turn to other product categories. The company presented interesting RE camera, fitness tracker Grip, and Vive – virtual reality glasses. HTC has announced that they will continue to invest in a variety of products to break away from the strong dependence of the smartphone market. It is possible in the coming months to witness and to reduce staff, but there is currently no official confirmation of such measures. From HTC expected in the third quarter problems to continue and the company scored revenue between 600 and 700 million dollars, but again came out at a loss.

https://i1.wp.com/szlifestyle.com/sz/wp-content/uploads/2015/08/htc.jpg?fit=600%2C350https://i1.wp.com/szlifestyle.com/sz/wp-content/uploads/2015/08/htc.jpg?resize=180%2C150Esther R.HTCTECH NEWShtcA month ago it became clear that the HTC stock hit its lowest value in 10 years. Then once again we asked ourselves where problems may be an otherwise good company. One of the reasons again is the inability Taiwanese manufacturer to build a clear promotional strategy, but it...