Apple Music is the new renewed music service of Apple
Apple Music is the new streaming music service of Apple, which was presented at the conference WWDC 2015 in San Francisco. It will stand in direct clash with Spotify and Google Play Music. The service includes 24/7 worldwide radio station called Beats 1, the start will be broadcast from New York, California and London. Producer and co-founder of Beats Jimmy Iovine came on stage and rather upbeat mood presented the main features of Apple Music.
The service combines music downloads, streaming radio and music streaming in one application. Like most services of this type and this comes with the promise that they will learn your tastes and will recommend great new songs.
Apple Music launched on 30 June for iOS and will cost $9.99 per month or $14.99 for a family plan. The first three months are free for each user, but then you have to pay. Apple Music also will be available for Android later this year!
In Apple Music will have free songs that you can listen for free, but most music will be paid and will not have access to a huge catalog of content that Spotify offers free. Apple also works with big names in music such as Dr. Dre, Pharrell Williams and Drake. They also benefit from the experience and talent of Zane Lowe on BBC Radio 1, which helps with curatorial work on music pages. It is reported that Jimmy Iovine trying to sign with other big names like Kanye West and Beyonce for offering exclusive offers.
The first station is called BeatsOne and will be available in 100 countries. It will play music around the clock and will be led by three DJs: Zane Lowe, Ebro Darden and Julie Adenuga. Eddy Cue from Apple said that “music that is recommended for you, not only algorithms that are the recommendations made by a team of experts.”
Apple has also demonstrated a feature called Connect, which allows artists to upload music, photos and messages to share with his fans. Fans can subscribe to the music channels and receive fast access to shared content from the artists and then comment. Music artist Drake went onstage to show Connect. He said: “The dream of being a new artist like me five years ago and to connect directly with his audience has never been closer or more attainable.” He will release his next album through Connect.
The big question here is whether Apple should distinguish itself from other music platforms in order to succeed? It enters the market controlled by Spotify, which has over 60 million users, of which 15 million paid subscribers. Apple has a chance to quickly collect large user base (and because of the upcoming Android version) and be the first real competitor to Spotify.
“Apple arrives late in the streaming music business partly due to the refusal of Steve Jobs believe that music subscription services will work ever,” says Forrester analyst James Makkuiveri. “But digital downloads of music are meaningless to users who are connected wherever they go.”
However, Johnny Iovine said something very important: “Online music has become a complicated mess of applications, services and websites. Apple Music brings the best things together for an experience that every music lover will appreciate.”
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