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During the regular press conference with shareholders Nintendo president publicly announced that the company enters into a business alliance with the Japanese online giant DeNa. This company is known that develops and publishes the Japanese market mobile video games, so it’s up to the day when you can see in the top 10 of the App Store or Google Play icon with the character of the Italian plumber Mario, remained a matter of months, if not weeks.

How would the head of Nintendo Satoru Iwata nor wanted to stay away from mobile video games, with many investors and board of directors will not argue. The company’s business in recent years are not as happy as we would like. Stationary console Nintendo Wii U, despite the range of quality games, lost the support of major third-party developers who prefer to work with the more powerful PlayStation 4 and Xbox One. Kept afloat handheld console of Nintendo 3DS, but this success can not last forever.

Nintendo bought a 10% stake in the company DeNa, and that, in turn, got 1.24% of the shares Nintendo. In this case, Satoru Iwata reassured fans, highlighting the fact that Nintendo has no plans to leave the usual market game consoles, and current consoles like Nintendo Wii U and Nintendo 3DS will continue to receive high-quality, unique gaming projects.

“The alliance between our two companies will expand the influence of Nintendo’s mobile entertainment market worldwide. Company DeNa also be able to strengthen its position through the use of Intellectual Property Nintendo. Lest you doubt the quality of mobile game content, we assure you that we are talking exclusively about the new original games for smart devices, and not on any ports of old hits with game consoles.”

Nintendo also announced that by the end of this year will launch a new service that will combine the company’s console users, users of smartphones and tablets, as well as the users PC. By the way, after the press conference with shareholders Nintendo shares rose nearly 30%, which clearly demonstrates the correctness of the leadership decisions.

Satoru Iwata few words uttered and that already is actively working on the next generation console, codenamed NX (most likely from New eXperience). It is difficult to imagine what was going on. Will this new handheld console, or set-top box home – time will tell. And we look forward to the first mobile gaming with popular Nintendo characters for modern smartphones and tablets.

https://i0.wp.com/szlifestyle.com/sz/wp-content/uploads/2015/03/sz_nintendo-logo.jpg?fit=650%2C406https://i0.wp.com/szlifestyle.com/sz/wp-content/uploads/2015/03/sz_nintendo-logo.jpg?resize=150%2C150Esther R.ENTERTAINMENTNintendoDuring the regular press conference with shareholders Nintendo president publicly announced that the company enters into a business alliance with the Japanese online giant DeNa. This company is known that develops and publishes the Japanese market mobile video games, so it's up to the day when you can see...