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The company confirmed that they intend to build a car with high cross.

Let’s try to get a closer look at how it will look new crossover from the world famous manufacturer of luxury cars.

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“The Spirit of Ecstasy” – a symbolic image of the goddess Nike, adorning the hood of car brand Rolls-Royce.

The company confirmed that they intend to build a car with high cross. Thus, they hope to win for themselves in the market segment of the SUV. In the foreseeable future, it should be a crucial step in their new SUV the creation of luxury.

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Rolls-Royce SUV

Company president Peter Schwarzenbauer and CEO Torsten Muller-Otvos In a joint letter to the Board of Directors noted the importance of such a decision. In addition, they pointed out that consumers’ opinion was decisive in this matter.

“Many discerning customers advised us to develop a car on a platform, and we listen to them. At Rolls-Royce we definitely take into account the wishes of its loyal customers, as well as guided by our own desire for further development and innovation. A team of engineers and designers took up the challenge and set out to create an exceptionally outstanding car in its class.”

– A joint letter from the company’s top management

Car built on a platform and performed in such a body – is something completely new for old-fashioned companies which do not depart from its traditional reputation as a respectable manufacturer of limousines for many years. Some of expert auto even doubt that Rolls-Royce and SUV – is compatible concepts.

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British Prime Minister at the plant Rolls-Royce.

After the end of last month, the company announced that their annual sales for the first time exceeded 4,000 vehicles, the automaker’s management finally bowed to a positive solution to the issue of developing a new model, topped with a figure of “Flying Lady” on the hood.

“The issue is not whether we have chosen the correct segment of the market or not. Indeed, in general, for us it is very attractive in terms of the company’s development and is expected to grow steadily over the next couple of years. Personally for me is much more important other aspects. For example, how this popular segment now corresponds with the pedigree of Rolls-Royce? Is he fully conservative philosophy of our company? “.

– Torsten Muller-Otvos in an interview with the British weekly The Daily Telegraph

Nevertheless, in spite of everything, the final decision has been taken. The new model to be in the near future. Thus, a company with 111 years in every sense of the brilliant history, rush to dynamic market “urban SUV.”

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Recent statistics of sales in the auto market of Great Britain shows that in 2009 SUV occupied 6.5% of its total volume, and in 2014 already 12% of all. Moreover, in a recent extensive analytical study argues that in the foreseeable future SUV can make half of all car sales worldwide.

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Not yet fully understood how it will look like a crossover from Rolls-Royce. Currently, a team of engineers and designers of the company has just started to work on promising projects. In a statement, the developers say that this will be a massive SUV, able to cross any roads. Furthermore, as expected, its body is made of aluminum alloy.

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All this means only one thing – most likely, it will be years before their child gets on the road, leaving behind a stunning track in a layered mud somewhere in the middle of South Yorkshire.

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Concept SUV by Rolls-Royce in the representation of the company’s designers.

As stated in the official press release, this new luxury Rolls-Royce will be able to “ease overcome any obstacles in every corner of the globe”, will demonstrate “a relaxed ease of driving,” “Great for active and modern lifestyles” and worthy to bear “The Spirit of Ecstasy” in the future.

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Interior Rolls-Royce Phantom Series II year 2013.

It also becomes clear that the company aims to attract customers to the process of creating a new vehicle to form his conception as close as possible to their idea of the perfect crossover. The company added that they hope that their new racer will be a noticeable representative of the breed with a decent pedigree.

“This car embodies all the values and attitude to their work, thanks to which the founding fathers created many of his masterpieces at the dawn of the history of the company. It was a time when our iron hounds with blazing statue of the goddess Nike on the hood, first crossed the finish line in a race in Scotland, England and the French Alps”

– Statements from Rolls-Royce for the media

In those days, it is the Rolls-Royce chose Colonel Sir Thomas Edward Lawrence, Lawrence of Arabia, when I select “motor” for their trips on hot sands of unexplored deserts and rocky gorges Mesopotamia. By the way, he served as the responsible task of His Majesty to destabilize the government of the Ottoman ports during the First World War.

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Lawrence of Arabia driving Rolls-Royce Silver Ghost. The Ottoman Empire, Syria, Damascus. 1916

In other parts of the world, including Australia, India and South America car of this brand faith and truth are their masters, undergoing all the hardships of the relative off-road without the slightest compromise on passenger comfort. History currently defines this auto maker and calls to action for the sake of a decent future.

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Her Majesty Queen Elizabeth II and Prince Philip, Duke of Edinburgh leave Clarence House on Rolls-Royce Phantom IV, 1950s.

God Save the Queen, England, and Rolls-Royce!

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https://i2.wp.com/szlifestyle.com/sz/wp-content/uploads/2015/02/sz_Rolls-Royce.jpg?fit=600%2C600https://i2.wp.com/szlifestyle.com/sz/wp-content/uploads/2015/02/sz_Rolls-Royce.jpg?resize=150%2C150Richard D.AUTOautomobiles,cars,Rolls-RoyceThe company confirmed that they intend to build a car with high cross. Let's try to get a closer look at how it will look new crossover from the world famous manufacturer of luxury cars. 'The Spirit of Ecstasy' - a symbolic image of the goddess Nike, adorning the hood of...