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Johnny Ivan, Tim Cook, Dr.Dre and Eddy Cue.

Apple has just confirmed plans to purchase Beats Electronics for a major amount of $3,000,000,000. Acquisition learned two weeks ago and since then we have heard all sorts of rumors – for postponement of uncertainty about its implementation, etc.

In fact, this investment is the largest in the history of Apple. The company acquired a highly successful and profitable line of headphones that conquered the world in the last few years. Beats Music, subscription music service, launched in January, certainly also influenced the final decision on Apple’s purchase.

Apple is looking for new ways in which to climb on top of the music business. The company will pay $2.6 billion in cash for Beats Electronics and $400 million in shares.

“Music is such an important part of our lives and holds a special place in our hearts in Apple”, said Apple CEO Tim Cook said in a statement. “That’s why we continue to invest in music and combining these exceptional teams, so we can continue to create the most innovative music products and services in the world.”

“I always knew in my heart that belongs to Beats Apple”, says turn Jimmy Ivey, co-founder of Beats Electronics. “The idea with which we started the company was inspired by the incomparable power of Apple to marry culture and technology. Apple is deeply committed to music fans, artists, songwriters and music industry.”

https://i1.wp.com/szlifestyle.com/sz/wp-content/uploads/2014/05/sz_beats.jpg?fit=640%2C439https://i1.wp.com/szlifestyle.com/sz/wp-content/uploads/2014/05/sz_beats.jpg?resize=150%2C150Esther R.TECH NEWSAppleJohnny Ivan, Tim Cook, Dr.Dre and Eddy Cue. Apple has just confirmed plans to purchase Beats Electronics for a major amount of $3,000,000,000. Acquisition learned two weeks ago and since then we have heard all sorts of rumors - for postponement of uncertainty about its implementation, etc. In fact, this investment...