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Apple is “closer than it has ever been, the presentation of a new product category,” told The Wall Street Journal CEO of the company, Tim Cook. Cook continues to repeat the familiar arguments that the development process takes time – “we want to take enough time to make the product as it should” – and says he would be ” really cool.”

“To make things really well, it takes time,” said Cook at The Wall Street Journal. “You can see many products that have been placed on the market where thinking was not very deep and as a consequence, these things are not doing very well.” Cook until no information, what could be a new product, the latest reports suggest that Apple is preparing to launch smart watch that will be able to perform functions such as measuring heart rate and blood pressure. Just two days ago it became clear that Apple and Nike will combine their efforts and their general know-how, to create the ultimate fitness device of new generation.

“We look forward to introduce new products and services that only Apple could bring to the market,” says Cook.

From The Wall Street Journal also asked Cook for mobile payments – another area where Apple has the potential to present a new product category. Some time ago, Cook said that mobile payments are intriguing for Apple and that there is further potential in the ID scanner fingerprint that was built into the iPhone 5S. He says mobile payments are “an area that no one has realized yet.”  “I realize that there are some companies that are working on this, but I still have a wallet in my back pocket.”

https://i0.wp.com/szlifestyle.com/sz/wp-content/uploads/2014/04/sz_Tim-Cook-CEO.jpg?fit=640%2C439https://i0.wp.com/szlifestyle.com/sz/wp-content/uploads/2014/04/sz_Tim-Cook-CEO.jpg?resize=150%2C150Nicolas T.TECH NEWSApple,Tim CookApple is 'closer than it has ever been, the presentation of a new product category,' told The Wall Street Journal CEO of the company, Tim Cook. Cook continues to repeat the familiar arguments that the development process takes time - 'we want to take enough time to make the...