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Gazelle project is an initiative of the Amazon, which the company must convince the publishers that their transactions with Amazon are better than anything that can be offered. The wording comes from a statement by Jeff Bezos on the subject. According to The New Yorker, CEO Jeff Bezos said, ” that Amazon should pursue small publishers hard way cheetah chasing a gazelle sick.” For the record, a cheetah can sprint to 70 miles per hour, her acceleration is faster than the Ferrari Enzo.

The comparison is not accidental because the company Bezos develop precisely this way. Amazon has grown at breakneck speed over the past decade at about $75 billion profit last year. Analysts are of the opinion that this has happened thanks to the unconventional and ruthless management style of its CEO.

If we are honest, we must admit that such results are desired by everyone – both in his work and in his personal life. To do this, anyone can “learn” from the operation of Bezos. So We offer five strategies that Bezos has used to build his empire – Amazon.

1. Be like the Godfather: Make them an offer they can not refuse

In 2004, Amazon enters the match with Melville House. Boutique publisher of serious fiction and non-fiction from Brooklyn, New York at that time, only enter the market when their relationship with Amazon was complicated. Amazon wants to pay the publisher of this site without guarantees that the books of the publishing house will be sold. The dispute grew and even covered in the media at the request of the owners of Melville House. Immediately afterwards, however, the button “Buy” (“Buy”) disappears from the page of the publisher in Amazon. So Melville House owners are left no choice but to pay what Amazon calls them.

2. Do not give information unless it is absolutely necessary

Amazon does not say how many of Melville House publisher of books sold on the site. To this day no one knows how many of the Kindle sold Amazon, how many employees there are in Seattle, a place called Area 51 where Kindle teamwork and where no one can go, unless it is directly involved in the product development.

3. Support team so small that you can feed them with only 2 pizzas

Bezos is known among managers with its rule called “two pizzas.” It reads: “No team should not be greater than the number of people who can eat 2 large pizzas.” Which means that the team should be from 5 to 7 people, allowing them to test their ideas without great dissemination of information, which in turn ensures confidentiality. The fact that these teams have achieved great results proves that this strategy is successful.

4. Stop talking too much

The widespread view is that communication should be increased in the business community. Do not think so Jeff Bezos. According to him, if the team communicate with each other too much, it lowers their independence from each other. Less creative communication prevents conflicts, and this is embedded in the culture of the Amazon.

5. Keep compete

“In the Amazon the most prosper those employees who compete with others, and this is the leading cause of the rapid expansion of the company,” says Brad Stone, author of the book “Everything Store”, which traces the rapid growth of Amazon. But why? Because race provoke more ideas, but this must be discussed and each culture has to defend their positions. When an idea is approved all need to devote all her until it is realized.

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