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April Fool’s Day is the international day of the joke that is highly respected among technology companies. On that date the corporation IT industry like running banters with customers – for example, products that sound and look crazy. So on April 1, 2004 Google announced that it will develop the space station “Copernicus”, and that puts a personal e- mail with a capacity of 1GB, which can be used free of charge – unheard of before. Users of the popular Internet search engine decided that both news and just another annual teaser of the technology giant from Mountain View. Whether a joke or not, then the new Gmail competition concerns, and ten years later, continues to dominate and dictate the market.

Currently, Google’s service has about 500 million subscribers. It seems unshakable of leadership regardless of the various controversies related to the violation of personal data. Internet giant received criticism that scan Gmail messages for keywords and improves targeted ads in different services.

G revolution

Google is developing their e-mail nearly three years. But the choice of date almost leads to the failure of the service. Day before the official press release leaks for the new product on the Internet search engine. Journalist from New York Times John Markoff wrote the last day of March that Google will launch its own email service that will have a virtual space of 1GB storage. This is nearly 500 times more than the offer then popular email accounts such as Hotmail to Microsoft and Yahoo Mail (about 2 -4MB). Furthermore, the new service is completely free. At first, millions of users think that the Internet company makes his April Fools joke, dropping impossible, but fun “news”. The new e-mail, however, proved its true and revolutionary. The new mail has become the first media cloud service that reduce the dependency of users from a single device.

“If you go back to 2004, the main problems of users of e-mail was that we had to delete the majority of the messages to make room for new ones. Reason lies in the lack of capacity. Also no spam filter and very quickly even a small space filled with unsolicited messages,” said Alex Geuley, product manager for Gmail, quoted by the magazine Time. He added that now challenges the new service is the integration of new and useful features, and the constant adaptation for mobile devices.

One step ahead

Due to the large amount of emails, which can hold, Gmail integrates the strongest service – demand. It can search for keywords among the hundreds of e-mails and quickly find a particular, and to make inquiries, not only within the mailbox, but throughout the global network. Subsequently, similar instruments are becoming the standard for e-mail clients, as happened with the free capacity of at least 1GB. For the latter, however, takes some time: in 2004 Yahoo meets Google, expanding the capabilities of their mailbox to … 100 MB.

At the technical level is also innovation by Google. Engineering Gmail more like an application than a standard website. Outgoing customers rely on simple HMTL script, which requires any action to update the page, which slows down the process, especially if you have a slow internet connection. Google engineers bypass these limitations by using interactive JavaScript code. So Gmail gives the feeling that using optimized software, not a Web page. Currently, most large emails are built precisely for this method, but Google is a pioneer in this attempt.

To keep on top

Google does not just create IT hit that breaks quickly and became the market leader. The company managed to retain and even strengthen the dominance of the service, and so far no one seems rather to change the status quo. Internet search engine is constantly expanding the capabilities of Gmail, without adding too many interfaces. Gradually some email application began to emerge and integrate other cloud services of Google – calendar, contacts, etc. . The company constantly expands its transmission capacity from 1GB it reaches 15GB. Also integrates new features or improve the relationship with the other applications of Google. Since e-mail service is the first application outside Internet search engine, Gmail de facto acts as gateway users to the entire ecosystem of the company.

The dark side of mail

The business model of the service is different from the traditional ones. In the box you will not find banners, because Gmail does not make money from advertising. The key is in the word “directed”. E-mail and most applications of the Google ecosystem do not carry direct revenue. Instead, they gather in network applications information about its users, their habits and especially Internet search. Here lies the dark side of Gmail – the company was criticized for some of the practices in the collection of these data. Among the allegations was that scans all emails for keywords to improve the algorithm of targeted ads. The news came out last year and angered supporters of the protection of personal data and led to several lawsuits against the Internet giant.

Google still feel the power of Gmail and has taken several initiatives to directly monetize the service. The first is providing the ads in the mobile version of the application. The second is a paid service designed for small and medium businesses who want to use the mail for business purposes.

It is still too early to tell whether these attempts to direct monetization will harm Gmail. If Google does not rely too aggressive such approaches, most likely the company will maintain stable lead, which was built in the segment. On the tenth anniversary of Gmail seems unshakable on his throne.

 

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