IPhone owners are the most loyal. Followed by those of Samsung
Each company has its loyal fans, if you change your phone, go to the same brand. From Statista have made a study based on the responses of 3,000 smartphone owners from Australia, USA and UK, shared by the Wall Street Journal. All were asked if they would remain loyal to the same brand manufacturer. Without major surprises Apple is a leader in this ranking. 76% of iPhone owners surveyed responded that their next phone will be in this company. Samsung ranked second with 58% loyalty among respondents. We note that this is a good result, as fans of Android can switch from one to another manufacturer. That is not the situation for consumers who are used to and like iOS. Here are the rankings:
The third position is LG (37%), and the fourth is the Nokia 33%. Although BlackBerry is experiencing serious difficulties, 21% of consumers will bet again on the mark. From Statista add that in 2015 about 80% of all iPhone sales may be due to loyal customers who replace old model with a new one. Are you loyal to a particular brand smartphone manufacturer?